Pricing
Pay per Message OR Pay per Monthly Active User (MAU)
💡 You can choose between these plans for each of your channels individually. Switching between flat rate (mau) and price per message (ppm) and plans is possible at any time for each single channel. A MAU is any user that sent or received at least one message during a calendar month. Invoices are created at the first day of a month based on the current setting (MAU or ppm).
Monthly fee cap!
💡 After reaching the monthly fee cap (e.g. 499,- € for the medium plan) additional messages / MAUs are FREE!
Imagine a flat rate, where you have to pay less if you don’t use the included amout. Wow!
| Small (default) |
Medium | Performance | |
|---|---|---|---|
| The starter plan for low volume channels. Consider upgrading when you send more than 20k messages per month. |
This plan is best for up to 1 million monthly messages. | This plan is the best choice for customers who send more than 1 million messages per month or who require the highest possible throughput and performance on a dedicated server. | |
| Price per Message sent | 0.003 € / msg | 0.002 € / msg | 0.001 € / msg |
| Messages Included | 100 msg | 20.000 msg | 1.000.000 msg |
| Throughput (WhatsApp)¹ | 50 msg / s | 50 msg / s | 150 - 300 msg / s |
| Monthly Base Fee |
|
|
upon request |
| Monthly Fee Cap³ | no maximum | max. 499,– € | upon request |
| Small (default) |
Medium | Performance | |
|---|---|---|---|
| The starter plan for low-volume channels. Consider upgrading if you expect more than 1,000 MAUs per month. |
This plan is best for up to 50k MAUs. | This plan is the best choice for customers who have more than 50k MAUs per month or who require the highest possible throughput and performance on a dedicated server. | |
| Price per MAU | 0.06 € / MAU | 0.04 € / MAU | 0.02 € / MAU |
| MAUs included | 50 MAUs | 1000 MAUs | > 50 000 MAUs |
| Throughput (WhatsApp)¹ | 50 msg / s | 50 msg / s | 150 - 300 msg / s |
| Monthly Base Fee |
|
|
upon request |
| Monthly Fee Cap³ | no maximum | max. 499,– € | upon request |
Platform Fees:
WhatsApp is currently the only supported Platform that has additional Platform Fees. These are added to your monthly invoice 1:1. We forward the costs we have to pay to WhatsApp 100% and do not add anything on top:
https://developers.facebook.com/docs/whatsapp/pricing/conversationpricing/
¹ Throughput:
The message throughput varies by type of message, whether you send message to new contacts or existing contacts, media files or text messages and how fast you can make calls to our APIs. The number provided is a a theoretical number that can be reached by sending text messages to existing contacts.
² Base fee “Small”:
The base fee shown is only for WhatsApp Business API channels. Facebook: 0€, Telegram: 0€
³ Monthly fee cap:
When your monthly invoice for this channel exceeds this amount, additional messages sent are free! Does not apply to WhatsApp message templates.
